Advertising and Business Marketing by David Dalgio

Advertising is an important part of business marketing. The success of an advertisement means a big profit for the company. To state a single exact definition of the term "Advertising" is impossible as there are numerous definitions given by many renowned professionals and academics in the field. Some define an advertisement as a paid form of communications promotion of a product, service, or event, knowledge of which is spread or popularized among people by various other means too. In other words, an ad is also defined as a one way communication whereby the people are made aware of a product, service or event that they should know about for their welfare or benefit, and at the same time the advertiser can earn some profit and incite further interest for that particular thing. For a long time man has used several means and styles of advertising, many of which some are still running successfully, while new and modern methods of advertising have also been introduced. The major mediums of advertisement are newspapers, magazines, pamphlets, leaflets, newsletters, billboards, radio, television, internet, video games, electronic display boards, mobile phones, certain kinds of announcements, cassettes, point of purchase etc. It is not uncommon for all this to be handled on the advertisers' behalf by a multi media advertising agency.

The ways of processing an advertisement for each medium chosen is different. The only similarity between them is that their main aim is the promotion of the product. For advertising in the printed mediums such as newspapers, magazines etc., only the main points are given which will attract the target audience. While in the electronic media there can generally be a greater exploration of the product and its potential. Nowadays mobile phones are becoming a more popular medium of advertising where a large number of people can be approached personally.

Advertising of all kinds is based on a principle called AIDA. According to this principle, the letters define the proposed impact of the advertisements on the general public, that is, A- Attention, I- Interest, D- Desire and A- Action. As a person comes into contact with an advertisement the first thing that the advertisement does is to attract the attention of the person towards the product or the subject. Next, it creates an interest in his mind and this leads to the rise of a desire in the person to go and buy the thing that is being advertised. Thus, the last step that is taken by the person is action; that means the person purchases the product or service.

There are certain basic rules of advertising which rotate around the target audience for a particular campaign. Based on the type and characteristic of the target audience, the advertisement is designed to meet their aspirations and then broadcast via the chosen media. Important factors in the target audience are the age group, the tastes and choices of that particular social grouping.

Advertisements are used for several things but the basic purpose in all ads is the same, i.e. to bring the product to the attention of the public. The product has to be promoted and made popular. Various attributes or factors that are advertised, and of particular importance are the brand and the price, and where the product can be obtained.

About the Author

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Free And Low Cost Website Advertising Ideas by Robert Paul Williams

Finding free and/or low cost website advertising can be a daunting task. If you search the internet however you will discover there are several tools available to you. Listed here are some ideas that you can use to further help you build traffic to your website.

1. Free PPC Search Engine Traffic for newcomers as an introductory offer is worth a try as it is a good source of highly targeted website traffic. Try visiting 

2. Free Viral Marketing is always a good way to spread your message quickly. Try these free systems. and 

3. Writing Articles can also put your promoting efforts into overdrive. It really is simple to write articles so website owners can use them for content. Try joining and Search for groups that accept articles for publication and follow their guidelines. You can also mass submit articles for free at Do a web search for other sites whether niche or general that accept articles too. This website will help you get started 

4. Free Ezine Advertising is a great option. Most ezine publishers will give you a free ad if you subscribe to their free ezine. Visit You can also search for Ezine Directories where you will find scores of free publications which may have similar offers. Additionally, some ezine publishers may also feature your article if you contact them directly.

5. Write a Press Release. You can write a press release and submit it for consideration at prweb,com Newspaper reporters and other journalist are always looking for fresh news that they can publish. Research how to write a good press release to help insure your story and website info will be featured for free.

6. Start Page Traffic Exchanges can help you generate exposure to your site. You set your browser to open into the surf page then you view other sites in the exchange as others do the same.

7. Banner Exchanges work on the same principle. Place the exchange code on your website and earn placement of your banner on other sites within the exchange.


8. Forums, Message Boards and Chat Rooms are excellent ways to interact with people and spread the news about your website. Search the internet for places that fit with the theme of your site. Be sure to visit sites like It's a good place to start. Remember to participate in the discussions and follow the accepted form to pitch your site. SPAM only causes you problems and is best avoided.

9. Blogging can be an excellent way to promote your website and offer valuable information to surfers. Remember most people surf the internet seeking information first. As a rule of thumb providing information or relevant content will bring people searching for what you have to offer. 

10. Try Exit Exchanges where you put a code on your website that creates a pop under when someone leaves your site in exchange for your pop under on the site of others in the exchange.

11. Link Exchanges can help you boost traffic to your site. Try trafficswarm. Additionally you can join a free desktop advertising exchange service here. and 

12. Get an optin email list. The easiest way to send your promotional material via email safely is to join this service. 

13. I also found this free viral web traffic tool and it generates a flood of visitors to your websites 

14. Additionally, you have my permission to replace the links above with your affiliate URL and re-distribute this article provided you keep the Author's Bio as is.

Just another free way to viralize your marketing efforts.

As you can see, there are a variety of methods to effectively and inexpensively promote your website.

Be creative and research ideas to help get the word out. You might be pleasantly surprised to discover promoting doesn't cost that much if you are willing to put in the extra time and effort necessary to see that happen.

Good Luck and Happy Promoting.

About the Author

Robert Paul Williams is the Editor of Work At Home Business Website. Stay Informed on Home Business Website News, Success Tips & Strategies.

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