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Your eBay About Me Page is your space to tell the eBay community about yourself, your store, your business, and your policies. Some sellers use this page to show family photos or discuss their hobby. Others use it to promote their eBay business.
I use my About Me page to give my professional background, promote my newsletter, promote my products, and show affiliate links. Your About Me page is the only place on eBay that users are allowed to show links to non-eBay sites.
Here are eBay's rules for your About Me Page (from eBay help):
"You may link to your own Web store or Web site. However, you may not directly offer any non-eBay merchandise on the About Me page itself.
eBay does not permit its users to place the following types of links on your About Me pages:
Links that directly offer any non-eBay listing or merchandise on the About Me page itself.
Links to other online trading sites or pages, including auctions and fixed-price formats.
Links to sites offering the same merchandise for the same or lower price (including the Buy It Now price).
Links to sites offering merchandise or information not permitted on eBay
On your About Me page, you may link to your own Web site or individual Internet store where you are offering to trade, sell or purchase your goods or services. However, you may not link to any page within online trading sites that offer goods from multiple sellers either in a fixed price or auction format."
If you are not using your About Me Page, take a few minutes to set one up. eBay users look at them and click on the links. Your About Me Page is another place where you can promote yourself, and it is absolutely free.