Build An Opt-In List With Eager Subscribers
By Ivan Kelly
Eager subscribers reflect the eagerness and quality of service that you offer. There are a number of proven strategies which allow you the opportunity to convey to your prospects that you are a desirable person to do business with and even to recommend to their friends.
Make your promotional materials interesting and fun. Try to use a little creativity but not too artsy. Build around what your product or service is about. For example, if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.
Try to research what people are looking for, this way you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they know you always have fresh and new things to share with them.
Write quality articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site to read some more by clicking the links that you will be putting in your newsletter. You can provide articles that connect to many people. Be diverse in your articles: Put something humorous, then put something informational, then put something that has both.
Are you wary about doing this because you don't like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters. The money that you pay for your articles is going to be met by the many sign-ups and the potential profit from the sales that you will get.
Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example, you can do manuals and guides in so many things. This e-book could be used as a reference for many people.
Share this e-book with everyone, even other sites; just make sure that they don't change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.
Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.
If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don't flood your mailing list with mails so that you don't annoy your subscribers.
When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented to receiving it.
This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.
Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.
As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list wherein website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.
Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox. And having a way for them to join your list that is both simple and effective will dramatically increase both your list numbers and your sales. Here are the three biggest mistakes I see regularly on business websites:
1. Not having a way to capture your visitors.
Most people don't bite on the first pass, and once they click away, it's unlikely they'll be back. Don't lose them by not having a way for them to sign up for your list.
2. The opt-in box is buried.
If your visitor can't find the form to sign up, then how can they? TIP: Testing shows that the upper right-hand corner of your webpage is still the best spot for your opt-in box.
3. The sign-up form says something unenticing like "click here for mailing list" - ugh!
So, here are 5 proven ways that you can instantly increase your opt-in rates:
1. Give your visitor only one choice.
Some of you may have heard of a 1-banana or a single action website, which is exactly that. You're giving your visitor only one option - sign up for your list via your free ezine, special report, checklist, ebook, etc. They get their freebie in exchange for giving you their email address. One of my clients recently implemented this idea for her coaching business, which was a big leap of faith for her. I just got a joyful email from her saying that she's noticed a substantial increase in her opt-ins since! It works, so don't be afraid to try it. And by the way, a testimonial or two on your 1-banana website doesn't hurt either.
2. Write enticing copy.
Remember that people tend to skim what they read online, so make sure you have an attention-getting headline and some additional brief copy describing the benefits your visitor will receive by signing up for your list. As always, make sure it answers the most prominent question in your visitor's mind, "what's in it for me?"
3. Have only two form fields:
First Name and Primary Email If you capture someone's name along with their email address, you can easily personalize any future correspondence with them, which is proven to increase open and response rates. In other words, if you address something to someone individually, they feel more connected and are more likely to respond well to your mailings. If you ask for a Primary Email address, many people will give it to you, as opposed to a back-up email address that they hardly ever check. And You'll get higher quality email addresses simply by asking them to give you their primary one, which means you'll have less bounce-backs and your emails will actually get through to the people who asked to receive them. Only having these two form fields makes it a snap for someone to sign up, and you want to make it as simple as possible for your visitor to do so.
4. Have a clear submit button.
Like having a 1-banana website, you want to make it very clear what it is that you want your visitor to do. Have your submit button say something like, "subscribe" or "sign me up now" or "send me the ecourse" (that's what mine says).